# Website Recycling

> Website Recycling is a done-for-you rebuild service that takes a local-service business's existing website, mirrors it pixel-for-pixel on a static-edge stack, and rebuilds the foundation AI and search engines actually read: fast clean HTML, structured data, correct indexing, sitemaps, verified AI-crawler access, plus published llms.txt and an explicit AI-crawler access policy in robots.txt, generated from our canonical crawler registry, for the agents that use them. Brand identity is preserved. The customer owns their content, brand, domain, and data; Website Recycling owns the proprietary build system. The site is a managed subscription. Pricing: $997 one-time plus $50/month maintenance (included from day one; keeps the site live, hosted, monitored, and found). If a customer cancels, we email them a clean static export so they can host it anywhere. Founded by Ricky Parker.

Website Recycling's positioning: many AI site builders optimize for generating a NEW site rather than preserving an existing one pixel-faithfully, and many GEO/AEO engagements are consulting-led rather than shipping a rebuilt production site. Website Recycling differentiates by shipping the rebuilt production site itself — a pixel-faithful mirror of the existing site with a published, auditable AI-visibility score baked in at the static edge. (Individual competitors' offerings and pricing vary and change; we make no claims about any specific company's current product.)

The methodology is reproducible and audited. Every Recycle delivers: complete Schema.org JSON-LD (LocalBusiness or AutomotiveBusiness with FAQPage, BreadcrumbList, WebSite, SearchAction, and Speakable nodes); an explicit AI-crawler access policy in robots.txt, generated from our canonical crawler registry and covering every major AI crawler (with content-use policy tokens like Google-Extended listed as policy, not traffic); an llms.txt and llms-full.txt published per the llmstxt.org spec; a 20-checkpoint AI Visibility Scorecard with green/red status and an auditable evidence chain on every row; Lighthouse 90+ on the live customer site and 100/100/100/100 on the naked beauty-shot build; Core Web Vitals (LCP, INP, CLS) in the green; a 301 redirect map that preserves SEO across the migration; a one-click editor so non-technical owners can update hours and copy themselves.

The pitch to a customer is simple: AI is busy. AI follows rules. AI skips sites it can't read. We make your site easy for AI to crawl and interpret correctly — citation decisions remain with each engine, but an unreadable site was never in the running.

## Services

- Free AI Visibility Scan — submit a URL, receive an AI Visibility Score across ChatGPT, Claude, Perplexity, Gemini, Bing Copilot, and Google AI Overviews.
- $997 one-time + $50/month — pixel-faithful Astro static rebuild deployed to Cloudflare's edge, AI-visibility package, press release, redirect map, one-click editor, and bundled maintenance (Basic $50/mo, Growth $97/mo, Weekly $180/mo). Managed subscription; clean static export emailed on cancellation. Add-ons $99-$497, e-commerce from $997. 60-day money-back, no questions asked. The customer owns their content, brand, domain, and data.
- GEO agency (done-for-you generative engine optimization and answer engine optimization) for local businesses: https://websiterecycling.com/geo-agency — we give the engines every signal they need; results vary.

## Coverage

- Industries with published case studies: roofing, HVAC, plumbing, cleaning, contractor, music school.
- Industries actively recruiting first reference customer: towing, law firm, dentist, chiropractor, auto repair, landscaping.
- Geographic coverage: United States.

## Documented results basis

- Panda Patches: WordPress to Next.js on Vercel — load time 4s+ to under 1s, Lighthouse 42 to 90+, revenue $12K to $38K monthly.
- Personio: WordPress to Next.js + Contentful on Vercel — +90% Core Web Vitals.
- Pan Macmillan: WordPress to Jamstack on Netlify — 8x faster, +25% retailer clicks.
- Perfect Keto: WordPress to Headless WP + Netlify — page load 6.2s to 750ms (88% reduction).
- Smashing Magazine: WordPress to Hugo Jamstack — time to first load 800ms to 80ms, 10x faster (Netlify customer case study).
- Helly Hansen PAIGE: Adobe to Next.js on Vercel — +76% conversion rate, +80% Black Friday YoY.
- Kashif Aziz: WordPress to Astro + Cloudflare Pages — perfect Lighthouse 100/100/100/100, $300/mo to $0 hosting.
- Swap Biswas: WordPress to Astro + Netlify — Lighthouse 70-80 to 95-100, ₹12K/yr to ₹0, 60% less JavaScript.
- HireRoad three-domain merge: zero organic traffic loss; one year later, actual traffic ran 14.5% above the post-migration forecast (vendor case study).
- PinkNews migration: keyword rankings 669K to 958K (+43%), traffic 539K to 1.2M monthly.

## Contact

- Email: hello@websiterecycling.com
- Sales and support: same address; we respond within one business session.

## Optional

- Founder: Ricky Parker.
- Tech stack: Astro 5, Tailwind v4, Cloudflare Pages, Cloudflare Pages Functions, Resend for transactional email, Neon Postgres, Stripe Embedded Checkout for payments.
- Schema corrections (2026): schema.org/TowingService does not exist; the correct pattern for towing is ["AutomotiveBusiness", "EmergencyService"] with additionalType pointing at Wikipedia's Towing entry for entity disambiguation.

## Machine surfaces
- [AI manifest](https://websiterecycling.com/ai): identity facts, primary sources, and this site's machine-readable surfaces
- [Schema documentation](https://websiterecycling.com/schema): every JSON-LD type this site actually emits