Your website was built for Google.
The internet has new gatekeepers.
ChatGPT, Claude, Perplexity, and Google AI now decide who gets cited in the answer — not just who ranks below the blue links. We rebuild your site on enterprise Cloudflare infrastructure so AI engines understand it, search engines reward it, and your visitors load it faster. You keep your business. We rebuild the engine.
GEO · the full picture
Generative Engine Optimization
The original "SEO" was about ranking on Google's blue links. GEO is about getting cited inside the AI-generated answer itself · the box that appears above the blue links and answers the question outright. ChatGPT, Claude, Perplexity, and Google AI Overviews all generate these answers · GEO is how you get your business named in them.
LLMEO · the full picture
Large Language Model Engine Optimization
A Large Language Model (LLM) is the brain behind ChatGPT, Claude, Gemini, Perplexity. LLMEO is the practice of structuring your website so the LLM literally reads, understands, and quotes you when a user asks "who does towing in Salisbury?" or "best dentist in Berlin MD." It's a stack of small technical decisions that compound · without them, the LLM picks your competitor.
AEO · the full picture
Answer Engine Optimization
AEO is the discipline of writing your website like a Q&A book the search engine can read out loud. Instead of paragraphs of marketing copy, AEO formats your facts as direct, short answers to the actual questions your customers type. "Do you do AAA tows?" gets answered in one line your customer (and the AI) can quote. The AI doesn't have to interpret · it just lifts.
Why you need this
AI wants to see your site.
Give it the eyes to read you.
ChatGPT, Claude, Perplexity, and Google's AI Overviews are answering 50% of local-business questions in 2026 · and they're actively looking for sources to quote. The problem isn't AI ignoring you. The problem is your website was built before AI engines existed · no Schema, no llms.txt, no bot allowlist, no answer-ready content. AI WANTS to cite you. It just can't see you. We give it the eyes.
Built on the formula every answer engine respects
The 31-bot AI allowlist
We whitelist every AI crawler · not just the famous ones.
ChatGPT, Claude, Perplexity, Google AI Overviews are the obvious 4. But there's also Bytespider (TikTok), Amazonbot, Bingbot, Applebot, MistralAI, Meta-ExternalFetcher, CCBot, Diffbot, YandexBot, archive.org_bot, and the entire 2026 fleet of new crawlers · TerracottaBot, NovellumAICrawl, AnchorBrowser, ProRataInc, Timpibot, and seven more. Every one gets an explicit "yes, you can read this site" rule in robots.txt. Most competitors stop at the famous 4. We deliver all 31.
See all 31 bots we whitelist
These match the canonical 31 our scoring engine checks. View our live robots.txt at /robots.txt · we eat our own cooking.
What we actually do
Most businesses don't need a new website.
They need a better foundation.
We take an existing website and rebuild it from the ground up using modern technology, modern infrastructure, and modern best practices — while preserving the content, branding, reputation, and identity you've already worked hard to create.
The result
Visitors
experience a faster website
Search engines
experience a healthier website
AI systems
experience a clearer website
How it works
Three steps. You stay in control.
Free scan
Drop your web address. In 30 seconds we score how well the AI search engines can read your site · ChatGPT, Claude, Perplexity, Google AI Overviews. No card, no email.
$0 · always free · click to scan ↑
$500 Blueprint
Every fix on your site mapped out in plain English · what's broken, why it matters, and the exact change to make. Comes as a written report you can read in 10 minutes.
Yours to keep · forever
Blueprint · pick your path
Hand the Blueprint to a developer of your choice · they execute the fixes. Or use your $500 BLUEPRINT as a voucher toward our State-of-the-Art Upgrade · we do the whole rebuild ourselves.
🚀 Upgrade net cost · $500 after the voucher · while Beta lasts
($1,000 Beta from $2,500 regular · save $1,500 · first 100 customers)
The Blueprint is the deliverable at Stage 2. We do not touch your site unless you choose the Upgrade path.
Industry case studies · public references
We don't promise. We point at the data.
Six companies who already migrated off slow legacy stacks and published their numbers. None are our customers · yet. They're the documented receipts that prove the playbook works · in DTC e-commerce, publishing, enterprise software, and independent consulting. Tap any one for the full story.
DTC e-commerce · public reference
Panda Patches
Panda Patches is a kids' adhesive bandage brand that got attention on Shark Tank and tried to scale a WordPress storefront. The site was loading in 4+ seconds, Lighthouse Performance score was 42 out of 100, and the founder watched conversion rate collapse on mobile. They migrated to Next.js on Vercel's edge platform · same products, same brand, faster code. Load time dropped under 1 second. Lighthouse hit 90+. Monthly revenue went from $12K to $38K — a 3.2x lift on the same traffic. The lesson: speed is conversion. The platform is the product. WordPress was eating their business.
Before
WordPress · 4s+ load · Lighthouse 42
After
Next.js on Vercel · under 1s · Lighthouse 90+ · revenue $12K → $38K/mo
Source
Vercel published customer case study
Why we cite it
Proves a static-edge rebuild can directly 3x revenue on the same ad spend.
Independent consultant · public reference
Kashif Aziz
Kashif Aziz is a web consultant who runs his own portfolio + blog. He was paying $300/month for managed WordPress hosting — typical for plugin-heavy WordPress sites — and his Lighthouse score floated in the low-70s no matter how many performance plugins he installed. He rebuilt the entire site on Astro and deployed to Cloudflare Pages. He publicly documented hitting Lighthouse 100/100/100/100 across Performance, Accessibility, Best Practices, and SEO on his rebuild (source: Kashif Aziz blog · publicly documented case). Hosting bill: zero dollars. He documented the entire move in a public blog post and got picked up by the Astro community as a reference. Past performance of a third-party migration; your individual results will vary by stack starting state and content complexity.
Before
WordPress · $300/mo hosting · Lighthouse 70s
After
Astro + Cloudflare Pages · published Lighthouse 100s · $0 hosting (source: Kashif Aziz blog)
Source
Kashif Aziz blog · Astro community feature
Why we cite it
Same stack we use (Astro + Cloudflare). Demonstrates the stack can hit Lighthouse 100s on a real consultant portfolio (source: Kashif Aziz blog · publicly documented case).
Global book publisher · public reference
Pan Macmillan
Pan Macmillan is one of the world's largest book publishers — Penguin Random House's sister, $1B+ revenue, thousands of book pages with deep metadata requirements. They were on a sprawling WordPress install that couldn't scale and got slower with every new title. They moved to a Jamstack architecture on Netlify with static-edge delivery. Page-load speed improved 8x. Critically, click-through to retailer pages (Amazon, Barnes & Noble, indie bookstores) jumped 25% — the actual conversion metric for a publisher. The migration preserved every existing URL via redirect map. No SEO loss.
Before
WordPress · slow · siloed
After
Jamstack on Netlify · 8x faster · +25% retailer clicks
Source
Netlify published enterprise case study
Why we cite it
Proves the migration works at scale (thousands of pages) without SEO regression.
Enterprise HR software · public reference
HireRoad
HireRoad is an enterprise HR SaaS that grew by acquiring three smaller competitors. They ended up with three separate domains each ranking on different keywords — and they wanted to consolidate to one domain without losing the combined SEO value. This is the migration scenario most agencies refuse to touch because the downside (a botched redirect map nukes years of ranking) is catastrophic. HireRoad executed a careful redirect map covering every URL across all three domains. The result: zero traffic loss in the immediate post-migration period and +14.5% year-over-year organic growth in the year that followed. Documented in their own marketing collateral.
Before
3 domains · pre-merge SEO risk
After
Single domain · zero traffic loss · +14.5% YoY post-migration
Source
HireRoad published case study
Why we cite it
Proves the 301 redirect map approach works for high-stakes domain consolidations. This is what gets included in every Full Recycle.
News publisher · public reference
PinkNews
PinkNews is the largest English-language LGBTQ+ news outlet, with millions of monthly readers and tens of thousands of indexed pages. They replatformed off a legacy publisher CMS onto a modern Jamstack with proper schema, faster delivery, and a redirect map that preserved their existing rankings. Result: keyword rankings grew from 669,000 to 958,000 — a +43% expansion of their organic footprint. Monthly traffic went from 539K to 1.2M visitors — a +120% lift. Ahrefs documented the trajectory in its case-studies database.
Before
669K keyword rankings · 539K monthly traffic
After
958K rankings (+43%) · 1.2M monthly traffic · +120%
Source
Ahrefs case studies database
Why we cite it
Proves that a replatform compounds — not just preserves — your organic search visibility.
Web dev publication · public reference
Smashing Magazine
Smashing Magazine is the global publication of record for front-end developers — hundreds of thousands of pages, decades of archived content, an extremely SEO-sensitive audience. They moved off WordPress to a Hugo static-site stack on Netlify. Time-to-first-byte (TTFB), the single most important Core Web Vitals signal, went from 800ms to 80ms — exactly 10x faster. Organic traffic grew +30% in the months following. They published the full engineering postmortem on their own blog, with code, infrastructure decisions, and trade-offs documented.
Before
WordPress · TTFB 800ms
After
Hugo Jamstack · TTFB 80ms (10x) · +30% organic traffic
Source
Smashing Magazine engineering blog
Why we cite it
Proves the static-edge approach works for the most technical, SEO-sensitive audience in the world — and gives us the exact playbook.
Pricing
Pay once. Own the rebuild.
No subscription. No template lock-in. No "AI rewrote your tagline."
Blueprint
Audit + planCredits 100% toward your full Recycle
- 20-point AI Visibility Scorecard with evidence on every row
- 25 live AI citation tests · 5 engines × 5 query types
- 3-5 competitor citation comparison · who's cited instead of you, and why
- Page-by-page Schema.org markup audit · current state + recommended state
- Voice-of-customer query simulation · the questions your customers actually ask AI
- Custom rebuild brief · what to do, in what order, to hit 100
- Map-Pack rank baseline + 12-citation directory plan
- Lighthouse brutality check with exact remediation steps
- 5-page PDF report you can hand to your web developer, a Fiverr or Upwork freelancer, or anyone you trust to execute
- 30-day money-back if we surface fewer than 30 fixable points
- Credits 100% toward your $2,500 Full Recycle · plus Guild membership if you bring it back to us
Full Recycle
Done for youYou save $1,500 · plus $500 Blueprint credits in · net $500 after Blueprint
Founder Beta locked to the first 100 customers · same deliverables, same code, same edge stack · just the founders-only price.
- Pixel-faithful rebuild on Astro · same colors, words, images, layout
- All 13 SEO and AI-visibility gems baked in at the static edge
- Schema.org JSON-LD · llms.txt · 31-bot allowlist · sitemap · OG cards
- Deployed to Cloudflare's edge · faster than 95% of the web
- 301 redirect map · zero SEO loss across the migration
-
Domain managed · transferred to Cloudflare in your account
We walk your existing domain off GoDaddy / Namecheap / wherever and onto Cloudflare Registrar in YOUR account · you keep ownership. Renewals from that day forward are wholesale (.com $10.44/yr vs GoDaddy $19.99/yr · saves $10+/yr forever). WHOIS privacy + DNS + DDoS protection all bundled free. If you don't have a domain yet, we register a new one for you on Cloudflare at the same wholesale price.
- One-click editor so you can update hours and copy yourself
- You own your content, brand, domain, and customer data · forever · we maintain the proprietary build system on top · clean static export emailed if we ever stop working together · no platform lock-in · no subscription
- Customer NASA portal with 18-metric dashboard
- Customer Maintenance and Marina upsells available · never required
Beta seats remaining · 100 of 100 · ends when the 100th customer signs
Marina · AI Secretary
Optional monthly add-on
Too busy to answer the phone?
Under a tow rig. Up on a roof. Hands in a customer's mouth. Driving to the next job. Every missed call is roughly $1,200 in lost revenue · and the caller who hits your voicemail is gone to your competitor in under 60 seconds.
Marina takes the call so you don't have to.
Set the ring delay to 1 ring or 5 · your call. When you don't pick up, Marina answers in a voice of your choice · pick from our library of professional voices, or train her on your own voice if you'd rather she sound exactly like you. She handles the same boring questions you answer every day · hours, pricing, services, are you open · and books the actual job. You get a text with the lead, the audio, and a transcript before the customer's even off the line.
No more voicemail dead-ends. No more "I'll call them back tomorrow" leads that go cold. Let your assistant do the work while you're working.
Affiliate program
10% per sale · zero residuals
You know a small business with a slow site. We rebuild it. You get 10% on every sale your link drives · $50 on a Blueprint · $250 on a Full Recycle · 10% of the first Maintenance or Marina invoice. One-time. Clean.
See how the affiliate program worksFor context: small-business redesigns start at $3,000-15,000. AEO consultant retainers run $3,000-25,000 a month. We sit dead-center of a vacant lane.
The white space
AI builders erase your brand. AEO consultants don't ship code.
We do both. We keep your brand intact.
| What you get |
AI builders
10Web · Durable · Wix · Framer |
AEO consultants
Avenue Z · NoGood · iPullRank | Website Recycling |
|---|---|---|---|
| Pixel-faithful mirror of your existing site | No · generic template | No · audit only | Yes |
| Brand identity preserved | No · rewrites tagline | N/A · no build | Yes · locked |
| Published auditable AI-visibility score | No | Vendor-opaque | 20-point · audited |
| Done-for-you delivery | Self-serve | Slides only | Yes · shipped live |
| You own your content + domain + customer data | Platform lock-in | N/A | Yes · forever · clean static export on exit |
| Pricing model | $10-100/mo forever | $3K-25K/mo retainer | $500 + $2,500 once |
Why Website Recycling exists
You shouldn't have to rebuild your online presence every few years.
Preserve what works. Modernize what doesn't. Keep growing without starting over.
That's exactly what we do — rebuild your site for the modern internet and continuously prepare it for what's next.
You keep your business. We rebuild the engine.
FAQ
Real questions from real customers.
What is Website Recycling?
Website Recycling rebuilds your existing website pixel-for-pixel so artificial-intelligence search engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews can understand, trust, and cite your business. We don't replace your brand · we keep it. We rebuild the bones underneath so the machines stop tripping over them.
What if I don't like the rebuild?
The rebuild is pixel-faithful to the site you already have · same colors, same words, same images, same layout. If anything is off we revise until you sign off. 30-day money-back on the Blueprint if we surface fewer than 30 fixable points. We don't ship until the comparison passes.
How is Website Recycling different from traditional SEO?
Traditional SEO chases Google rankings. We make your site quotable by AI assistants. 60-80% of AI citations come from sources outside Google's top ten organic results, so being cited by ChatGPT doesn't require ranking #1 on Google. We optimize for FAQ schema, direct-answer-first paragraphs, question-based headings, structured comparison content, and AI-bot crawlability · the inputs AI engines actually weight.
Do I have to change hosts?
Your domain stays at your registrar · we point the DNS at Cloudflare's edge. Most customers cut their hosting bill 80-100% in the process (one moved from $300/month WP Engine to $0 on Cloudflare Pages). Your old host can stay running side-by-side until you sign off.
What if my site is on Wix, Squarespace, or Shopify?
We rebuild from your live URL · the platform underneath doesn't matter. WordPress, Wix, Squarespace, Shopify, GoDaddy, raw HTML · we crawl what AI engines see, mirror it pixel-faithfully, and ship a static version that loads in under a second. If you're on Shopify and want to keep the storefront on Shopify, we recycle the marketing pages and bridge the cart at checkout.
How long does the rebuild take?
It takes what it takes · we don't promise stopwatch times. The work moves through named stages: crawl, audit, Blueprint delivery, rebuild, pixel-diff sign-off, deploy. You see the stage you're in at every step. We don't ship until the Lighthouse and schema checks pass cleanly.
What happens to my SEO?
It goes up. We map every existing URL to a 301 redirect, preserve every page title and meta tag, keep author and date metadata intact, and submit a fresh sitemap to Google Search Console the day we deploy. Documented case studies: HireRoad +14.5% YoY post-migration, PinkNews keyword rankings 669K to 958K, Pan Macmillan +25% retailer clicks. The redirect map is the deliverable.
Who owns the rebuilt site?
You own your content, your brand, your domain, your customer data · forever. We own the proprietary build system that powers the site (the Self-Updating Site AI, the AI-discovery integrations, the scanner, the backup tooling). Think of it like buying coffee at a coffee shop · you own the coffee, you don't own the espresso machine. If you ever stop working with us, we email you a clean static export of your site (HTML, CSS, images · no proprietary integrations) so you can host it anywhere. No platform lock-in. No subscription required to keep what you paid for. Your domain and content always stay yours.
Will the AI engines actually start citing me?
Honest answer · documented small-business citation case studies are still rare in 2026, the format is too new. What we control is the structure · clean static HTML, structured data, definition-first paragraphs, llms.txt published, the 31-bot allowlist live · all of which are the inputs the engines reward. What the engines do with those inputs is up to them. Profound research (2024-2026) found AI-referred traffic converted 3-23x better than Google organic in their case-study cohort · results vary by industry and execution.
Can I update the site myself afterward?
Yes. Every Full Recycle ships with a one-click editor · updating hours, prices, photos, or copy is a click-and-save operation. No developer needed. If you'd rather email us "change my hours" we'll do it on the same day.
Do I have to film a proof video myself?
No. Our Marina AI agent calls you for a 90-second voice interview. You can pick a professional voice from our Cartesia Sonic 2 library, OR opt to have your own voice trained from the interview recording. Either path, HeyGen Avatar IV renders a 60-90 second talking-head video using your selected voice reading the rebuilt-site pitch. You never touch a camera.