Website Recycling

FAQ

Real questions from real customers.

If you've got a question we haven't answered here, email [email protected] and we'll add it.

What is Website Recycling?

Website Recycling rebuilds your existing website pixel-for-pixel so artificial-intelligence search engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews can understand, trust, and cite your business. We don't replace your brand · we keep it. We rebuild the bones underneath so the machines stop tripping over them.

What if I don't like the rebuild?

The rebuild is pixel-faithful to the site you already have · same colors, same words, same images, same layout. If anything is off we revise until you sign off. 30-day money-back on the Blueprint if we surface fewer than 30 fixable points. We don't ship until the comparison passes.

How is Website Recycling different from traditional SEO?

Traditional SEO chases Google rankings. We make your site quotable by AI assistants. 60-80% of AI citations come from sources outside Google's top ten organic results, so being cited by ChatGPT doesn't require ranking #1 on Google. We optimize for FAQ schema, direct-answer-first paragraphs, question-based headings, structured comparison content, and AI-bot crawlability · the inputs AI engines actually weight.

Do I have to change hosts?

Your domain stays at your registrar · we point the DNS at Cloudflare's edge. Most customers cut their hosting bill 80-100% in the process (one moved from $300/month WP Engine to $0 on Cloudflare Pages). Your old host can stay running side-by-side until you sign off.

What if my site is on Wix, Squarespace, or Shopify?

We rebuild from your live URL · the platform underneath doesn't matter. WordPress, Wix, Squarespace, Shopify, GoDaddy, raw HTML · we crawl what AI engines see, mirror it pixel-faithfully, and ship a static version that loads in under a second. If you're on Shopify and want to keep the storefront on Shopify, we recycle the marketing pages and bridge the cart at checkout.

How long does the rebuild take?

It takes what it takes · we don't promise stopwatch times. The work moves through named stages: crawl, audit, Blueprint delivery, rebuild, pixel-diff sign-off, deploy. You see the stage you're in at every step. We don't ship until the Lighthouse and schema checks pass cleanly.

What happens to my SEO?

It goes up. We map every existing URL to a 301 redirect, preserve every page title and meta tag, keep author and date metadata intact, and submit a fresh sitemap to Google Search Console the day we deploy. Documented case studies: HireRoad +14.5% YoY post-migration, PinkNews keyword rankings 669K to 958K, Pan Macmillan +25% retailer clicks. The redirect map is the deliverable.

Who owns the rebuilt site?

You own your content, your brand, your domain, your customer data · forever. We own the proprietary build system that powers the site (the Self-Updating Site AI, the AI-discovery integrations, the scanner, the backup tooling). Think of it like buying coffee at a coffee shop · you own the coffee, you don't own the espresso machine. If you ever stop working with us, we email you a clean static export of your site (HTML, CSS, images · no proprietary integrations) so you can host it anywhere. No platform lock-in. No subscription required to keep what you paid for. Your domain and content always stay yours.

Will the AI engines actually start citing me?

Honest answer · documented small-business citation case studies are still rare in 2026, the format is too new. What we control is the structure · clean static HTML, structured data, definition-first paragraphs, llms.txt published, the 31-bot allowlist live · all of which are the inputs the engines reward. What the engines do with those inputs is up to them. Profound research (2024-2026) found AI-referred traffic converted 3-23x better than Google organic in their case-study cohort · results vary by industry and execution.

Can I update the site myself afterward?

Yes. Every Full Recycle ships with a one-click editor · updating hours, prices, photos, or copy is a click-and-save operation. No developer needed. If you'd rather email us "change my hours" we'll do it on the same day.

Do I have to film a proof video myself?

No. Our Marina AI agent calls you for a 90-second voice interview. You can pick a professional voice from our Cartesia Sonic 2 library, OR opt to have your own voice trained from the interview recording. Either path, HeyGen Avatar IV renders a 60-90 second talking-head video using your selected voice reading the rebuilt-site pitch. You never touch a camera.