Website Recycling

FAQ

Real questions from real customers.

If you've got a question we haven't answered here, email [email protected] and we'll add it.

What is Website Recycling?

Website Recycling rebuilds your existing website pixel-for-pixel so artificial-intelligence search engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews can understand, trust, and cite your business. We don't replace your brand · we keep it. We rebuild the bones underneath so the machines stop tripping over them.

What if I don't like the rebuild?

The rebuild is pixel-faithful to the site you already have · same colors, same words, same images, same layout. If anything is off we revise until you sign off. 60-day money-back guarantee · no questions asked. We don't ship until the comparison passes.

How is Website Recycling different from traditional SEO?

Traditional SEO chases Google rankings. We make your site easy for AI assistants to read and quote. Ahrefs' March 2026 analysis found 37.1% of Google AI Overview citations also ranked in the organic top 10 — roughly 62.9% did not (that study is Google-AIO-specific; other AI platforms vary). So being cited doesn't require ranking #1 on Google. We build the fundamentals the engines actually read: clean server-rendered HTML, direct-answer-first paragraphs, question-based headings, accurate structured data, fast delivery, and verified AI-crawler access · the foundation, not a magic tag. Google's own guidance says there's no special AI markup that ranks you · the site itself has to be readable.

Do I have to change hosts?

Your domain stays at your registrar · we point the DNS at Cloudflare's edge. Most customers cut their hosting bill substantially — Cloudflare Pages has a genuinely free static tier, versus typical managed-WordPress hosting bills. Exact savings depend on your current host and plan. Your old host can stay running side-by-side until you sign off.

What if my site is on Wix, Squarespace, or Shopify?

We rebuild from your live URL · the platform underneath doesn't matter. WordPress, Wix, Squarespace, Shopify, GoDaddy, raw HTML · we crawl what AI engines see, mirror it pixel-faithfully, and ship a static version that loads in under a second. If you're on Shopify and want to keep the storefront on Shopify, we recycle the marketing pages and bridge the cart at checkout.

How long does the rebuild take?

It takes what it takes · we don't promise stopwatch times. The work moves through named stages: crawl, audit, rebuild, pixel-diff sign-off, deploy. You see the stage you're in at every step. We don't ship until the Lighthouse and schema checks pass cleanly.

What happens to my SEO?

We protect the signals you've already earned. We map every existing URL to a 301 redirect, preserve every page title and meta tag, keep author and date metadata intact, add accurate structured data, and submit a fresh sitemap to Google Search Console the day we deploy — the technical foundation a clean migration depends on. Well-executed migrations often improve performance and visibility; public examples include HireRoad landing 14.5% above its post-migration traffic forecast a year later, PinkNews keyword rankings 669K→958K, and Pan Macmillan +25% clicks to retailers (each a vendor or agency case study) — those are their outcomes, shown as examples, not a promise of yours. Google is explicit that meeting best practices does not guarantee crawling, indexing, or ranking, and no legitimate provider can promise otherwise. The redirect map is the deliverable; results vary.

Who owns the rebuilt site?

You own your content, your brand, your domain, your customer data · forever. We own the proprietary build system that powers the site (the Self-Updating Site AI, the AI-discovery integrations, the scanner, the backup tooling). Think of it like buying coffee at a coffee shop · you own the coffee, you don't own the espresso machine. Your site is a managed subscription · the $50/mo keeps it live, hosted, maintained, and found. If you ever cancel, we email you a clean static export of your site (HTML, CSS, images · no proprietary integrations) so you can host it anywhere. No platform lock-in. Your domain and content always stay yours.

Will the AI engines actually start citing me?

Honest answer · documented small-business citation case studies are still rare in 2026, the format is too new. What we control is the structure · clean static HTML, structured data, definition-first paragraphs, correct indexing, sitemaps, and verified AI-crawler access · the foundation every search engine and AI system actually reads · plus published llms.txt and an explicit AI-crawler policy for the agents that use them. That's the readable base; what the engines do with it is up to them. Profound's Alchemy customer case study reports a 7x higher signup rate from AI-referred visitors than other traffic sources (a vendor customer case, not a universal benchmark) · results vary by industry and execution.

Can I update the site myself afterward?

Yes. Every recycle ships with a one-click editor · updating hours, prices, photos, or copy is a click-and-save operation. No developer needed. If you'd rather email us "change my hours" we'll do it on the same day.

Do I have to film a proof video myself?

No. Our Marina AI agent calls you for a 90-second voice interview. You can pick a professional voice from our Cartesia Sonic 2 library, OR opt to have your own voice trained from the interview recording. Either path, HeyGen Avatar IV renders a 60-90 second talking-head video using your selected voice reading the rebuilt-site pitch. You never touch a camera.